![]() ![]() He reveals the pervasive influence of the unconscious mind in who we choose to date or vote for, what we buy, where we live, how we perform on tests and in job interviews, and much more. Now, Dr Bargh presents an engaging and enlightening tour of the influential psychological forces that are at work as we go about our daily lives – checking a dating app, holding a cup of hot coffee, or getting a flu shot.ĭr Bargh takes you into his labs at New York University and Yale where his ingenious experiments have shown how the unconscious guides our behaviour, goals and motivations in areas like race relations, parenting, business, consumer behaviour and addiction. The world's leading expert on the unconscious mind reveals the hidden mental processes that secretly govern every aspect of our behaviour.įor more than three decades, Dr John Bargh has been conducting revolutionary research into the unconscious mind – not Freud's dark, malevolent unconscious but the new unconscious, a helpful and powerful part of the mind that we can access and understand through experimental science. ![]() Random House presents the audiobook edition of Before You Know It by John Bargh, read by George Newbern and with an introduction by the author. ![]()
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